Craig Goldblatt
Strategic Advisory for Sales Leaders, Job Seekers & Recruiters
40 years of enterprise sales leadership. Now helping others win.
About Craig
With over 40 years in enterprise sales leadership across IBM, ADP, and Globalization Partners, I've built and led high-performing teams, closed complex deals, and navigated every kind of market condition. Now I'm putting that experience to work for people who need it most — whether you're a founder trying to build a sales engine, a professional navigating a career change, or a recruiter competing to land top talent.
Career Journey
IBM
Regional Executive, Software Services · 13 years
ADP
Vice President of Sales, ANZ · 7 years
Globalization Partners
VP Partners & Alliances, ANZ · 5 years
Transition Strategic Advisory
Founder · Now
How I Can Help
Three pillars of advisory, tailored to your situation.
Strategic Career Mentorship
Changing jobs is not something you do every month or even every year. Perhaps you are looking for a new challenge. Alternatively, your role may have been eliminated through a redundancy. Regardless, many are unprepared for the project of finding that next role. Often this is a tough, anxious time.
I know this. I've managed teams for around 40 years. I've unfortunately had to engage with many great team members whose roles were removed in a restructure. I've experienced a redundancy myself. It's never pleasant. While we know it is not personal, it's always personal.
Well, the good news is that for every person in my sphere over all these years who received a 'package', every one of them found work in a reasonable period. Everyone. What does that tell you? It will be OK. There will be positives you take from this. Be concerned by all means – but don't forget your self-worth. You've got this.
We need a plan. A good plan.
- How do you market yourself to the world (LinkedIn, Resume/CV, Cover letter)?
- What roles are you targeting?
- How do you gain access to the actual hiring manager?
- What is your approach to interviewing?
- Do you understand the company's strategy and how you would assist?
Ideal for: Experienced professionals in transition.
Recruitment Partnership
We live in an increasingly competitive market. You are up against internal TA teams, online platforms, AI tools, and more. So why not add something to your competitive edge? If you are recruiting in a competitive environment, I believe I can significantly increase your probability of success.
If you are placing staff in revenue teams (Sales, Partnerships, BDRs, Sales Operations), I can work with your top candidates to beat your competition.
I do this by following the route to what both the customer and the candidate need, using research and my experience in hiring over 40 years.
- Candidate coaching for competitive placements
- Network strategy to reach hiring managers
- Research-driven interview preparation
- Increased win rate on non-exclusive briefs
Ideal for: Contingent recruiters competing on non-exclusive briefs.
Sales Leadership Consulting
Do you need a new pair of experienced eyes to help identify where your team could succeed faster and where the blockages are?
I've successfully led sales teams in IT services and HCM (Human Capital Management) ecosystems. Regardless of whether you are selling services or software, I have the experience and knowledge to review, reflect, and advise.
Sometimes it takes a third-party view to inject a short, sharp review.
- Sales process audit and optimisation
- Pipeline and lead generation strategy
- Sales team coaching and mentoring
- SaaS, HCM & Payroll sector expertise
Ideal for: CEOs, Sales Leaders and founders who need senior sales leadership input and review for limited engagement.
This is Ada, our office manager. She doesn't close deals, but she keeps morale high.
Get in Touch
Ready to have a conversation? Book a time, or send me a message.